REUTERS/Keith Bedford
“This is certainly thinking outside the bun,”
— BOB SANDELMAN, CEO of restaurant research firm Sandelman & Associates, on Taco Bell’s new plan to create a $2 value meal. Taco Bell will offer a drink, a bag of Doritos chips and a choice of a Chicken Burrito, Double Decker Taco, Gordita Supreme or 5-Layer Burrito, becoming the only fast-food restaurant in the country offering $2 meals. (via USA Today)