Huggies’ New Invention: Jean Diapers?

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It looks like a joke, but it still smells like a diaper. This new style of Huggies diapers is all too real.

Dubbed “Huggies Little Movers Jeans Diapers,” they’re exactly what they sound like: denim-patterned diapers for your child to enjoy a summer without pants. It’s a limited-time promotion to start: the diapers will be available from June to the end of July.

While the U.S. is only now seeing jean-clad babies, the diapers have already proven successful worldwide. Huggies introduced the style in Israel in 2007 and has since made the Little Movers available in more than 20 countries.

But best of all is the Huggies tagline: “The coolest you’ll look pooping your pants.”

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