Why California Wants Ads on Your License Plate

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Has the budget crisis really gotten that bad? Yes.

California is broke. $19-billion-in-the-hole broke. And, desperate times calls for desperate measures.

The California Legislature is considering a bill that, if passed, would allow the desperately poor state to research the use of electronic license plates. The electric plates would look normal while the car is in motion, but would flash advertisements any time the car is stopped for more than four seconds. The bill’s sponsor, Sen. Curren Price said, “We’re just trying to find creative ways of generating additional revenues.”

The possible perk? In emergencies the plates could flash Amber Alerts or traffic information. Or, you know, maybe you really need a new dentist. The plates could help with that too.

That, or just add to the ever-growing list of things that can distract drivers on the road.

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