Help Find a Cure for Cancer with Sad Keanu

Splash News via TIME.com
Splash News via TIME.com
Sad Keanu

The medical world was bound to benefit from Keanu Reeves’ bad day.

The Hollywood star may have a new marketing niche — shortening URLs for a good cause. Head over to Kea.nu. Write in that messy link, and a Sad Keanu pic goes with it. All the advertising profits go to charity in Reeves’ name.

Confused in every way, shape and/or form? Read about how Help Cheer Up Keanu Reeves became a recent Internet fad.

Related Topics: actors, cancer research, keanu reeves, shortening URLs, Arts, Celebrity, Internet, Viral
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