Help Find a Cure for Cancer with Sad Keanu

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Splash News via TIME.com

Sad Keanu

The medical world was bound to benefit from Keanu Reeves’ bad day.

The Hollywood star may have a new marketing niche — shortening URLs for a good cause. Head over to Kea.nu. Write in that messy link, and a Sad Keanu pic goes with it. All the advertising profits go to charity in Reeves’ name.

Confused in every way, shape and/or form? Read about how Help Cheer Up Keanu Reeves became a recent Internet fad.

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