The star of the new show Hot in Cleveland makes a creepy-impressive offer to keep free agent LeBron James at the Cleveland Cavaliers.
As a bit of viral marketing, the viral video is pretty ingenious: The three youngest co-stars of the new TV Land series speak directly to the biggest athlete that Ohio has ever seen, imploring James – whoever he is – to stay right here in Cleveland. As the rest of the world already knows, LeBron recently became a free agent, launching a bidding war across the NBA.
Then Betty White struts her way in, pink sweat suit and all, to inform her inexperienced colleagues as to who James is, what he means for the state, and all that she’s willing to do to keep the free agent on home turf.
[youtube=http://www.youtube.com/watch?v=1onqPWA1WtI]