At least that’s what Panasonic announced Thursday – that the only consumers who can buy the 3D Avatar Blu-ray will also have to purchase a Panasonic 3D Viera plasma TV (via Techland)
Our colleagues over at Techland have a few thoughts about the forced bundling: “I’m not buying a new TV just for a movie – for any movie – and now Fox has taken a DVD launch that should be celebrated, as the first-ever must-own 3D Blu-ray, and made it a distasteful little marketing ploy…” Read the full Techland take.