When it comes to chocolate milk on the go, the average Joe would expect Hershey to be the pleasure pioneer.
Ask Hottrix’s lawyer Jason H. Fisher and his company’s $3 iMilk app came first. The AP reports that the two companies are embroiled in a dispute over copyright issues involving their iPhone products.
Hershey filed an initial claim over the summer, requesting a judge’s word on whether its free application violated a copywright law held by Hottrix LLC, a Las Vegas-based company. The Pennsylvania-based giant has had success with its platform, selling more than 4 million copies.
Hottrix shot back on Monday, noting that Hershey had violated intellectual property use, costing the pay-app company $12 million in lost profits. The Hershey app “dilutes the market and serves to destroy the distinctiveness of Hottrix’ copyrighted works.”
In other words, could it be that $0 beats out $3 when it comes to an ice-cold glass of “virtual” chocolate milk?