Quotes: Netflix’s Public Relations Gaffe

File photo of DVD rental and screen shot of Netflix website
REUTERS/Brian Snyder/Files

“We are embarrassed. We regret that this put on a blemish on what should have been perfect day for Netflix.”

– STEVE SWASEY, spokesperson for Netflix, on the company’s decision to hire actors who gave media interviews about the service’s arrival in the Canadian market; Netflix claims the actors were for a fake documentary and were not supposed to speak to reporters (via AP)

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