Mad Men To Publish Roger Sterling’s Fictional Memoir

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What could you learn from the life and times of a Mad Men character? We’re about to find out.

Grove Atlantic announced its plans to publish the fictional memoir of Mad Men’s Roger Sterling – the very one released during this year’s season. The 176-page Sterling’s Gold: Wit & Wisdom Of An Ad Man is expected to hit bookstores next month, retailing for $16.95.

Grove’s even marketing the book as a real memoir on its site and the book’s cover, as Sterling receives the author credit, not show creators. Here’s the description:

“Advertising pioneer and visionary Roger Sterling, Jr., served with distinction in the Navy during World War II, and joined Sterling Cooper Advertising as a junior account executive in 1947. He worked his way up to managing partner before leaving to found his own agency, Sterling Cooper Draper Pryce, in 1963.

During his long and illustrious career, Sterling has come into contact with all the luminaries and would-be luminaries of the advertising world, and he has acquired quite a reputation among his colleagues for his quips, barbs, and witticisms.”

(Via EW)