Sisters are doing it for themselves!
With the ladies leading the way, the 2010 MTV Europe Music Awards kicked off in the Spanish capital of Madrid last night. 46 million voters favored the girls, as the nominees for best female dominated the charts, but once again it was Lady Gaga who stole the show winning best pop category and best song for Bad Romance. Although the queen bee wasn’t there to accept the awards in person, she still accepted in style via video link from Budapest, Hungary, where she is on tour. The superheroesque styled super-star saluted her fans saying “Europe, I love you.” (Check out how MTV Took Over Europe.)
Katy Perry took away best video for “California Gurls,” in her first public appearance since being “Branded” to a very lucky Englishman, while Rihanna, Miley Cyrus and Shakira performed. “It’s great to see women representing the music industry, especially women that carry themselves so well like Katy Perry, Rihanna and Lady Gaga. They have really made their mark in pop culture and crossed music barriers, tonight is such an exciting night for women,” commented the show’s host Eva Longoria. The not so desperate housewife also embarked on a spree of costume changes during the event, 13 in total, one of which included a costume shaped like a giant Spanish ham. (Check out more crazy outfits in TIMES Top 20 Best Topical Costumes for 2010.)
Other winners on the night included Eminem for best hip-hop act, Paramore for best alterantive and Ke$ha for best new act, not to mention the generation’s darling Justin Bieber who won best male. Bon Jovi also collected a global icon prize marking their three-decades in the music business. While European stars missed out on most categories one can’t but acknowledge that we are riding on a wave of strong and powerful American women.
NewsFeed wonders what’s next? Gaga for President? (Learn more about Gaga education in South Carolina Professor to Teach Lady Gaga Class.)