Reading While Eating for November 29: Sneakers, Scams and Steve McQueen

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People dressed in Santa Claus and fairy costumes pose for pictures after the annual meeting of participants of a university rent-a-Santa Claus service in Berlin, November 27, 2010.

REUTERS/Thomas Peter

Monday’s links shake off the holiday weekend with Pee-Wee Herman and chats about God.

Bad Business: Meet Vitaly Borker, a rage-inducing entrepreneur who intentionally provokes negative online feedback to raise his search-engine rank. The lesson: think before you Google. (New York Times)

Apple a Day: Don’t you hate how apples get brown and gross after you cut them? Scientists have developed a genetically-modified “Botox apple” that keeps the brown away. (AP)

Freaky Fashion: Ever stop by fast-fashion mecca Forever 21 and wonder what drugs the designers were on when they made the clothes? So did the maker of this blog. (WTForever 21, via Jezebel)

Nerd Alert: You know the Internet has run out of ideas when someone prototypes “social network sneakers,” decked out in the colors and logos of your web addictions. (Gizmodo)

Deep Thoughts: Cure your turkey hangover with some philosophical thinking and watch Tony Blair and Christopher Hitchens debate about religion’s “force for good in the world.” (The Daily What)

Cooler Than You: He’s a bona fide member of the Badass Hall of Fame. See never-before-seen photos of Steve McQueen, right before he hit the big time. (LIFE)

Elsewhere on TIME.com: Stumped when it comes to gift-giving? TIME has you covered with our 2010 Holiday Shopping Guide.

Must See: Pee-Wee Herman is back in the spotlight with a new Broadway show. Travel down memory lane with every “secret word” from his TV show. (via Gawker TV)

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