This Week’s Viral Trend: The Numbers Game

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Has your Twitter feed and Facebook News Feed been crowded with odd, mysterious messages that resemble a one-way conversation? Don’t worry, you aren’t going crazy.

A new viral trend, called the Number Game, is likely behind the seemingly random updates. The game is a big hit on Twitter, though it started on Facebook, where there areĀ pages dedicated to the game.

(Check out this week’s other big viral trend.)

It works like this: Person A sends a direct message (DM) or a Facebook message to Person B, which contains a random number. Then Person B updates their status or tweets a message that contains the number Person A messaged them along with their honest opinion of Person A.

(More on “The Internet’s Short Attention Span”)

While most of the messages NewsFeed has seen have been sweet and flattering, there have been a few nasty ones. Which is where NewsFeed suspects the apparent fun lies. Basically, it’s a way to publicly air your opinion of someone without anyone knowing exactly who you’re referring to–except of course, the person who sent you the number.