OK Go must get a lot of pressure to out-viral themselves with every music video. Their latest is no exception.
The indie rock band took to the streets of Los Angeles, complete with a parade of musical instrument-wielding fans, to shoot the music video for their song “Back from Kathmandu.” In a collaboration with their sponsor, Range Rover, the band used the car company’s GPS app to create an “OK Go”-shaped path through the city as they marched all day.
(See the top 10 viral videos of 2010.)
Since departing their major record label to start on their own, the band has relied on corporate sponsorship to produce their always-innovative videos. What’s most impressive is how seamlessly they weave in their advertising — and how much creative freedom they manage to keep in the process. (via Gizmodo)