YouTube was missing its natural dose of the Old Spice man. Luckily, he’s back in a new ad campaign. Have a taste.
(More on TIME.com: See the top 10 commercials of 2010)
Starting in February, Mustafa and his white towel will be back in a new series of commercials. According to a press release, he’ll be promoting a new line of called the Old Spice Fresh Collection, with scents inspired by locations around the world. Let’s hope he’s yet again on a horse — but this time, riding through the lush rainforest.
Mustafa’s first commercial will air February 7 — but not before Old Spice crowns a “super fan” who chooses how and when to unveil the campaign. NewsFeed will be waiting for our phone call, Old Spice.
(More on TIME.com: See the top 10 viral videos of 2010)