Subject areas future Super Bowl advertisers might want to avoid: Tibet.
Groupon made a stir among football fans Sunday night, not only by splurging on a Super Bowl spot that put the freshman web coupon provider alongside such senior brands as Chevy and Bud Light — marvel at the best (and mock the worst) 2011 Super Bowl ads here — but also by skewing scandalous with an ad that hinted at the political oppression of the Tibetan people, only to then turn around and use it as a punch line.Vodpod videos no longer available.
(Super Bowl Scandal: Hundreds of Super Bowl ticketholders turned away in tears)
Also in the Groupon series of ads: A deforestation spot that cast aside the razing of the rainforest in favor of low-low deals on Brazilian waxes in New York City:Vodpod videos no longer available.
And then there’s the Cuba Gooding Jr. ad, in which the plight of Earth’s eroding whale populations is but a tease for a deal promoting ocean sightseeing coupons — purchased, of course, on Groupon.com:Vodpod videos no longer available.
Were the ads irreverent? Or irresponsible?
Did they merely push the envelope, or did they cross a line? It’s the debate that’s heating up today across the web.
But speaking purely in terms of marketing: Is the fact that we’re still talking about them at all proof that they got the job done?
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