The Old Spice guy, hipsterfied.
Sure, hipster hate is getting old; but Old Spice-style hipster hate? That’s so new you’ve probably never even heard of it before.
We all know (and love) the Old Spice guy and his wacky, one-shot, over the top commercials. And many of us still revel in mocking the cool, urban, Pabst-swilling sub-culture of disparaging youth otherwise known as hipsters. So what happens when you combine the two? See below.
The video hits on all the major hipster-esque jabs that are out there (including a love for Urban Outfitters and irony) and doesn’t really add anything new to the argument of why hipsters are insufferable. But then again, it’s just fun and c’mon, do Internet meme parodies always have to happen for a reason?
(More on TIME.com: Old Spice’s New Commercial)