One brewery is rewarding its loyal customers with stock in the company. We’ll drink to that!
NewsFeed drank enough Busch Light in its college years that we should own the company by now. If only we had stocked up on cases of Broo instead, we actually could.
Broo, a brewer down under that prides itself on being 100% Australian owned, is letting its biggest fans become owners, too. It recently launched a promotion where anyone who buys a case of Broo becomes an instant shareholder in the company.
(More on TIME.com: See a taste test of the beer with extra buzz.)
It’s called “Live the Dream,” where buyers get a meager 10 shares per case, up to a maximum of 500. But you can take comfort in the fact that you’re helping your stock rise every time you throw another case of Broo into your shopping cart. And the company is clear that this isn’t just Monopoly money: “These are full voting rights shares, they are exactly the same as the shares held by the founder, Kent Grogan.”
Unfortunately for the rest of the world, this intoxicating promotion is only available to the brewer’s Aussie customers. For just AU$55 (US$55), you get 24 beers and 10 free shares in the company. And they’ll even throw in a little philanthropy with the party, donating AU$1 per carton to help victims of the Australian floods.
(More on TIME.com: See a brief history of bro culture.)
“Live the Dream,” indeed. By which NewsFeed takes to mean “all the beer we can drink with enough left over to fill our swimming pool.” We’ll be on the next flight to Australia.