Updated, 3/10: Looks like NewsFeed can breathe easy — despite previous reports of his demise, Cap’n Crunch is still kicking.
A flurry of reports (including our own) had noted the beloved Captain was retiring. But the Cap’n himself announced, on a newly-created Twitter account, that “I’m hearing the rumors. I would never retire. I love being a captain too much!”
As part of an initiative campaigning for healthier children’s meals, it had appeared that PepsiCo. – the parent company of Quaker – had been quietly lowering the sails of the iconic breakfast cereal since 2007. Daily Finance reports that PepsiCo. “vowed to reduce added sugar per serving by 25% and saturated fat by 15% in its products over the next 10 years,” and efforts to reduce child obesity could have been the reason behind the popular breakfast item’s coming end. The cereal’s official website skirts around the issue of actual nutritional value, offering only, “Cap’n Crunch is a great-tasting cereal which supplies grains, an excellent source of seven essential vitamins, is low in fat, cholesterol-free, has 0 grams of trans fat, and contains 1 gram of fiber.”
(More on TIME.com: Healthy and Holy? Nuns Dig Into McDonald’s Over Childhood Obesity)
Cap’n Crunch was created in 1963 by flavorist Pamela Low, who created the ubiquitous yellow puffs from a brown sugar and butter concoction that her grandmother served over rice. Several successful variants were rolled out over the years, including Peanut Butter Crunch, Choco Crunch, and NewsFeed’s personal favorite, the elusive and wild Crunch Berry.
Cap’n Horatio Magellan Crunch, though you may not be the healthiest cereal on the block, you’re certainly a part of a balanced breakfast in our hearts. (via Daily Finance)