Hot Wheels Billboard in Colombia: Play Time!

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Hot Wheels billboard

Image via Comunicadores

As long as it doesn’t cause any accidents, this lifesize replica of a Hot Wheels race track is totally awesome!

Imagine driving down the highway and seeing a boring old overpass. Now imagine driving down the highway and seeing that boring overpass transformed to look like a giant loop that’s part of a Hot Wheels race track. Yes, your childhood fantasies of making the world your playground were brought to life by ad agency giant Ogilvy & Mather’s Colombia branch. The billboard was recently erected on a highway in Bogota and has been making its rounds on advertising blogs.

It’s unclear why this genius idea has only been implemented in South America — NewsFeed guesses there are some who might call this a dangerous distraction — but you’ve won our nostalgic hearts over, Ogilvy & Mather. At least there isn’t a flashing neon light with the toy company’s slogan “Beat that!” flashing too. And this race track loop is certainly not as distracting (or creepy) as this or this. (via Comunicadores)

(More on TIME.com: See the All-TIME Greatest 100 Toys)

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