Social-Media Scent: Oscar de la Renta Releases Latest Fragrance on Facebook

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While many women dream of owning an Oscar de la Renta gown, it’s hard to imagine shelling out thousands of dollars for one.

But now, the American fashion house is making its newest fragrance in 10 years accessible to millions of women – via Facebook. The Facebook campaign for Espirit d’Oscar allows fans to sign up for free samples of the new scent through a special section on its page.

(More on TIME.com: See the top 10 fashion houses on Facebook)

By simply “liking” Oscar de la Renta’s page, you gain access to the offer. But act fast, because the limited supply of 5,000 may run out quickly. If you’re too late, you may have wait two weeks for the full scent to hit counters.

Oscar de la Renta has more than 120,000 fans on Facebook, and hundreds have already “liked” the wall posts from the campaign. Looks like a publicity win for the fashion house — and free stuff for the brand’s fashionable fans. (via Mashable)

(More on TIME.com: See top 10 oddball celebrity-branded products)

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