Earth Day Network Launches ‘Billion Acts of Green’ Campaign

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To honor the 41st Earth Day organizers launched a web campaign that invites the public to pledge to take small yet significant action towards sustainability. The “Billion Acts of Green” homepage asks site visitors to “pledge an act, save our planet.” Users can either pledge to a previously-created act or initiate a new one themselves. There’s a wide variety of acts on the site, ranging from eating local food to raising awareness about Earth Day.

(More on TIME.com: See pictures of the top 10 green buildings)

The Earth Day Network website says the campaign “inspires and rewards simple individual acts and larger organizational initiatives that further the goal of measurably reducing carbon emissions and supporting sustainability.” In other words, the site operates under the principle that action on an individual level will translate into large-scale change.

The site keeps a running tally entitled “Acts of Green and Counting” that notes the number of actions registered. Earth Day Network’s goal is to register one billion actions by the Earth Summit in Rio in 2012, a United Nations Conference on Sustainable Development.

(More on TIME.com: See pictures of eco-friendly bottled water)

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