South Park’s ‘Cheesy Poofs’ Are Becoming a Real-Life Snack

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Cartman’s Cheesy Poofs are here.

Comedy Central is commemorating South Park’s 15th season by making Cartman’s beloved Cheesy Poofs a real product in preparation for a finger-lickin’ South Park marathon. The current season will resume October 15 after a summer hiatus.

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The network is pulling out all of the stops for the anniversary: they’ll be building a replica of the South Park school cafeteria at this year’s San Diego Comic-Con, in addition to producing a behind-the-scenes documentary later this fall.

But it probably doesn’t compare to fake cheese. In a deal with Frito-Lay, Comedy Central will be releasing 1.5 million bags of Cheesy Poofs out into the wild. Each bag, weighing in at 2.375 ounces, will be yours truly just for $2.99 at your nearest Wal-Mart. And guess what? They’re available next month.

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I’m not sure how they’ll taste, but I have a sneaking suspicion if you can’t nab one of these bags, you can probably walk down the aisle for five seconds and pick up some Cheetos. Yellow gooey finger mess included.

Erica Ho is a reporter at TIME. Find her on Twitter at @ericamho and Google+. You can also continue the discussion on TIME’s Facebook page and on Twitter at @TIME.

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