This is going to be the best video you’ve watched all day.
This morning saw the drop of quite possibly the most amazing campaign video ever (yup, even better than Herman Cain’s), featuring a slew of stars performing a cover of MC Hammer’s “2 Legit 2 Quit” in support of San Francisco Mayor Ed Lee.
The video features gorgeous sweeping views of the Golden Gate Bridge and…San Francisco Giants pitcher Brian Wilson dancing in Hammer-style harem pants. Wilson wears an orange “Fear the Moustache” shirt, a play on his own “Fear the Beard” slogan, while convincing voters that Lee is the best choice thanks to his name association with “Bruce Lee, Tommy Lee, Sara Lee, Möt-LEY… Crüe.” The ad was created by the production team Portal A and performer Ashkon, the same guys behind the “Don’t Stop Believing” viral video for the Giants last year.
Also appearing in the video is, of course, MC Hammer, as well as NFL Hall-of-Famer Ronnie Lott, 49ers owner Jed York, and rapper/producer/actor will.i.am (he just turns up everywhere, doesn’t he?). But what about Willie? Don’t worry, former SF Mayor Willie Brown’s there, too. And it’s not a Silicon Valley production without a couple tech giants, so Twitter co-founder Biz Stone, Google exec Marissa Mayer, and Hunter Walk of YouTube all show up for the fun.
The too-epic-for-words video is the endorsement of San Franciscans for Jobs and Good Government, an independent expenditure group and campaign committee to elect Lee, headed by angel investor Ron Conway. “This is an innovative campaign tactic that applies our knowledge and relationships in the tech world to politics,” writes Conway on his Huffington Post blog, calling the video an “innovative and inexpensive way to cut through the clutter of tired old negative TV ads.”
A cover of “2 Legit 2 Quit” is certainly not tired or negative, but it’s not exactly the most mayoral representation of the city leader. But then again, “Only five-foot-five but he gets (bleep) done,” is a pretty convincing argument.