Swedish Lingerie Chain Asks Employees to Display Their Bra Sizes

The company's CEO says it will help customers judge their own sizes. Some employees just feel violated.

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Ever feel like you have too much privacy at work? Wish you could really let it all hang out on the job?  If so, you should consider applying for a position at Change, a Swedish lingerie chain that suggests employees display their bra cup size on their name tags.

That’s right — if you work at the store, every customer or other interested party who comes into the shop could get to know information that previously only you (and possibly your mammographer) knew. In an interview with the Daily Telegraph, the CEO of Change, Susann Haglund, claimed that the tags had been suggested by the employees themselves and were designed to help customers see what size might be right for what body type.

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It doesn’t seem that employees who wear their cup size on their sleeves agree with this statement. An employee told the Telegraph that “We have dirty old men coming into the shop looking at my cup size. Why should everyone get to know that? Guys selling underwear don’t have to show their size.” Probably because Abercrombie & Fitch simply hasn’t thought of it yet.

In the article, Ms. Haglund also claimed that wearing the tags was completely voluntary and she didn’t see how it could be construed as demeaning. The newspaper did not state whether Ms. Haglund wore a name tag with her bra cup size on her outfit. Until then, we have our doubts.