Jay-Z’s Company Stands to Profit From Occupy Wall Street Movement

And his fans in the 99% aren't too happy about it.

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Rocawear

Jay-Z, the rapper/mogul thought to be worth more than $450 million, is set to cash in on the 99% he has previously championed.

Due out today, Jay-Z’s Rocawear clothing label is launching a new line of T-shirts, branded with the strikingly familiar phrase “Occupy All Streets,” according to Business Insider.

Some fans tweeted their fury at the news that none of the profits from the tees will go to the Occupy Wall Street movement. One user branded Jay-Z, born Shawn Carter, as “pathetic,” while another wrote “It’s sad that there is finally a youth movement to change things and celebrities like Jay-Z will try and co-opt to make an extra buck.”

(PHOTOS: ‘Occupy Wall Street’ For Sale)

Photos of Jay-Z sporting one of the shirts with hip-hop magnate Russell Simmons were met with great interest earlier this week, and the shirts are currently on sale at Rocawear.com. Simmons has been a strong supporter of the Occupy movement, and lavished praise on Jay-Z, tweeting “love Jay-Z’s t-shirt. glad i got mine today.”

A Rocawear spokesperson told Business Insider that while the T-shirt was created in support of OWS, “we have not made an official commitment to monetarily support the movement.” But is a message of solidarity enough without the financial support to back it up?

Jak Phillips is a contributor at TIME. Find him on Twitter at @JakPhillips. You can also continue the discussion on TIME’s Facebook page and on Twitter at @TIME.

3 comments
gopvictory
gopvictory

They make great role models for our children. ''Gee daddy, I want to be a lbgt too''!

MonteNoffsinger
MonteNoffsinger

All who support homosexuality and say it is not a sin will be left behind at the rapture to face the wrath of God (John 3:36). Believe upon 'THE' Jesus Christ of 'THE' scriptures before it is to late


1 Cor 15:1-4 Moreover, brethren, I declare unto you the gospel which I preached unto you, which also ye have received, and wherein ye stand; 2 by which also ye are saved, if ye keep in memory what I preached unto you, unless ye have believed in vain. 3 For I delivered unto you first of all that which I also received, how that Christ died for our sins according to the scriptures; 4 and that he was buried, and that he rose again the third day according to the scriptures: 

 http://youtu.be/ahEVxIzlxwo

Bullsgt
Bullsgt

I know it's mean but this is way too easy..

"first professional sports league to specifically target the LGBT community." I thought the NRA was already doing this!