Oscar-winning actress Rachel Weisz looks positively stunning in her new ad for L’Oréal. In fact, Britain’s Advertising Standards Authority (ASA) believes she looks too stunning — and so they banned the ad in the U.K.
Photoshop enhancements in beauty and fashion images are routine procedure, but some British officials have been doing their part to try and put an end to airbrushing — or at least too much of it. The ad for L’Oréal’s Revitalift Repair 10 allegedly “misleadingly exaggerated” the antiwrinkle cream’s performance in relation to its claims for smoother and more even-looking skin, the ASA said in a ruling published Wednesday.
So 41-year-old Weisz’s skin doesn’t actually look that glowy and radiant in real life? The ASA actually did say that “the image in the ad did not misrepresent the luminosity or wrinkling of Rachel Weisz’s face,” so she really is that luminous, apparently. But the ASA says the image was altered to make her complexion look even smoother and more even. It’s a case of tomato, tomahto for us, but they seem to be able to make the distinction.
The U.K. is known for going after such Photoshop mischief. Ads featuring Christy Turlington for Maybelline and Julia Roberts for Lancôme were pulled for the artistic liberties taken by the retouching department. Other ads have gotten the boot for being too risqué, particularly for beauty and fashion companies’ love of placing underage girls in big-girl situations.
For those who enjoy playing detective — or just need to be reminded that they’re normal for not walking around with a halo of light around their face — Jezebel routinely rounds up great examples of Photoshop handiwork in media and entertainment, as does the blog PS Disasters.