It’s “all Blue Ivy everything” for proud parents Jay-Z and Beyoncé: the couple reportedly filed an application to trademark their baby girl’s name last month.
The Washington Post reports that Jay and Bey submitted the paperwork with the U.S. Patent and Trademark Office on Jan. 26 to protect Blue Ivy from folks looking to cash in on her famous moniker, and to reserve her name for their own future line of baby products including carriages, diaper bags, baby cosmetics (yup) and other items we’re guessing billionaire babies need. Baby bling? Gold-leaf onesies? Diamond pacifiers?
The patent office has already received requests to trademark “Blue Ivy” and has been denying the filings, saying that the name belongs to a “very famous infant.” Among the applicants was fashion designer Joseph Mbeh wanted to trademark “Blue Ivy Carter NYC” for a line of children’s clothing that he was “planning” to pitch to Beyoncé and Jay-Z.
While most of these requests are being shut down, one boutique in Wisconsin actually does have a trademark for “Blue Ivy,” and they received approval last August, well before baby Carter came along. Cha-ching?