Known as El Día del Cariño, Valentine’s Day in Guatemala is a colorful, affectionate affair. Throughout Latin America, the day is as much about friendship and family as it is about love, the Los Angeles Times notes.
Commonly referred to as the day of amor y amistad — love and friendship — Guatemalans exchange flowers, chocolates and cards like in the U.S., but with pals as well as with admirers.
And in Guatemala City, the holiday isn’t just for youth. In the country’s capital, it’s common for locals and tourists to dress up in feathered masks or vivid Mayan attire and partake in Old Love, a senior citizens’ parade, pictured above, The Atlantic reports.