Mass Valentine’s Day marriages where hundreds of couples say “I do” at the same time have become all the rage in recent years, easily making February 14 the most popular wedding anniversary in the Philippines. For example, in a “Love Affairs with Nature” themed wedding last year, 150 couples got married and planted mangrove trees in the rain in Palawan, the Daily Mail reports.
But some romantics go even further for their partners. Ever since the government and a toothpaste brand started the event in 2004, Filipino couples have been gathering by the hundreds to compete for a world record: the most people lip locking simultaneously, the BBC reports. Held at shopping malls throughout the Philippines, the festival starts at midnight when everyone kisses at once.