Goodbye, Productivity: Zoo Broadcasts Baby Polar Bear Siku on Live Cam

Planned on getting actual work done today? Sorry in advance.

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Three-month-old polar bear Siku first became a celebrity last December, when videos of the then 4-week-old cub snoozing and getting back rubs from his keepers hit the Internet. The cub, who is inclined to stick out his little pink tongue, is being hand-reared at the Scandinavian Wildlife Park in Denmark after his mother failed to produce enough milk to feed him.

Perhaps, like us, you’ve watched the viral baby Siku video a few (thousand) times. For those who missed it, it involves a baby polar bear napping. ‘Nuff said. But now there’s a new way to get your Siku fix: a daily live cam where you can oogle the little cub as he rolls about his enclosure in Denmark.

(MORE: The New Knut? Internet Enamored by Siku, the Danish Polar Bear)

The high-def video feed began broadcasting Siku (whose name means “sea ice” in Eskimo/Inuit languages) on Monday. Siku can be watched from 9 a.m. to 11 a.m. Eastern, every day at polarbearcam.com. The above clip is a highlight reel, in case you’re tuning in too late.

Siku Cam was launched in the hopes of fulfilling “Siku’s Wish” — that people will reduce their carbon footprint to save the arctic sea ice and the creatures (like Siku’s wild relatives) that depend on it. “Our goal with the Siku Cam is for people to fall in love with this little cub and become inspired,” says Robert Buchanan, president of Polar Bears International, which partnered with the Scandinavian Wildlife Park and Explore.org to set up the cam.

Organizers have promised that the camera will in no way disrupt Siku’s routine or bother him with lights or noise. So don’t feel any guilt for tuning in to watch the little creature tumble and play. Just make sure you turn off the lights to save energy when you’re done.

Watch the live cam below:

MORE: The Science of Animal Friendships

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