A lot of advertising these days is about building buzz. And what better way to get people talking about your shampoo than to select one of most infamous mass murderers as your spokesman?
That’s just what Turkish shampoo company Biomen did when they picked none other than Adolf Hitler to star in their advertising campaign. In one of the biggest advertising controversies in recent memory, the company pairs historical footage of Hitler with copy encouraging men to choose a manly shampoo.
The choice is an odd one for many reasons, the least of which is the fact that the brutal dictator isn’t known for nice hair. He’s typically known instead for the well-documented murder of millions of Jews, homosexuals, gypsies, and many more in the Holocaust — and waging a war that cost the lives of countless soldiers across the globe. Can someone please tell Biomen that there is a difference between generating buzz about your product and offending your entire possible customer base?