Public Service Announcement: Beyoncé Is Now on Tumblr

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She’s not exactly an early social media adopter, but today brings news that Beyoncé has joined Tumblr and Twitter, giving the Internet a scrolling glance at perusing a luxurious-looking photo catalog of her personal style. And things look pretty nice for the international pop star and wife of Jay-Z.

“This is my life, today, over the years—through my eyes. My family, my travels, my love. This is where I share with you, This will continue to grow as I do,” reads the message signed by Beyonce on Tumblr.

Though the promise of a Tumblr implies a less brand-managed social media presence than just an official website, the featured pictures are as glossy as anything in a magazine or ad campaign. There’s perfectly lit photos of the singer lounging by the beach, going snorkeling at some pleasant locale, or just relaxing with Jay-Z with a glass of what looks like white wine and a yacht-filled oceanside view.

There’s brief clips too, Billboard noticed one reference to her new daughter, Blue Ivy Carter, in an uploaded home video. “Woke up this morning, took a nice little walk and passed by this beautiful blue tree, I think it’s Blue Ivy, which would be quite appropriate,” she remarks.

MORE: Beyoncé’s Baby Arrives: Blue Ivy Carter Born Saturday in New York City

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