‘Pheromone Parties’ Growing Across America

How the smell of an old t-shirt might help find your perfect match.

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Mark J. Terrill / AP

Scott Yacyshyn, left, talks with Tegan Artho-Bentz as she smells a shirt during a pheromone party, Friday, June 15, 2012, in Los Angeles.

Some say love is blind, but can it smell?

That’s the question put to the test at ‘pheromone parties’ — a new dating movement that, unlike personality surveys and marketplace transactions,  relies on biochemical compatibility to suggest good romantic matches.

(MORE: Kitty Prozac: Can Synthetic Pheromones Calm Your Pet?)

These parties — which the Associated Press reports have appeared in several cities around the country including New York and Los Angeles — ask that singles submit a worn T-shirt, and then allow other participants to have a sniff. If the smell is intriguing, then a photographer takes a picture of them with the shirt and sends it to a projector so the chemically-appealing participant can come forward.

(MORE: ‘Old Person Smell’ Really Exists, Scientists Say)

The AP reports the origins of these events:

Judith Prays, a web developer, said she came up with the idea for pheromone parties after she failed to find a match online. Prays said she’d date men for a month or so before things soured until she started seeing a man who wasn’t what she was looking for and wound up in a two-year relationship.

What she remembered was his smell.

“Even when he smelled objectively bad, I thought he smelled really good,” the 25-year-old said. “And so I thought, OK, maybe I should be dating based on smell?”

More: What Makes People Choose A Mate? God and Politics

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