Happy Beatles Day! Here’s Our First-Ever Story on The Fab Four

In honor of Beatles' Day, TIME's first-ever story on the band, from November 1963

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Correction Appended July 11, 2012

It’s Beatles’ Day! Even if you can’t be in Liverpool or Hamburg for the big celebrations, take a moment to relive the biggest music sensation of all time with a jog back to when it all began: check out TIME’s first ever story on the Fab Four.

The story, published before the Beatles’ music had even been released in the U.S., covers the rise of “Beatlemania” in Britain and describes the night when the fresh-faced four played “Twist and Shout” for the Queen Mother herself.

As TIME said of the performance: “their songs consist mainly of “Yeh!” screamed to the accompaniment of three guitars and a thunderous drum.”

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Here’s a video of that royal performance:

MOREHappy Birthday Paul McCartney: TIME Remembers the Day He Met John Lennon

MOREThat Old Feeling: Meet the Beatles

A previous version of this story stated that July 10 was Global Beatles Day. Global Beatles is an unaffiliated holiday occurring June 25.

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londonlenny
londonlenny

An impeccable performance from the best band ever!