At $666, The World’s Most Expensive Burger Is Served with a Side of Shame

For the few who truly want to put their money where their mouth is, behold the "Douche Burger."

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Mackenzie Keegan

The old saw goes that the 1% uses hundred-dollar bills as toilet paper. That’s so pre-Lehman. Now the world’s richest can get their greasy hamburgers wrapped in three Benjamins.

New York City food truck 666 Burger unveiled a devilish new menu item last week, a $666 burger (see it here) that is either ridiculously blithe or a genius marketing ploy. Either way, their concoction is, by many accounts, the world’s most expensive food truck hamburger. The “Douche Burger” is so pricey your wallet may spontaneously fold in on itself in protest. Your stomach might, too.

(VIDEO: The World’s Most Expensive Dessert)

Franz Aliquo, the truck’s owner, deconstructed the burger with stunning eloquence. “It consists of “a f—ing burger filled and topped with rich people s–t,” he wrote on Facebook. Indeed, the burger’s creators seem to have rounded up the most expensive ingredients and slapped on two buns. “Kobe beef patty (wrapped in gold leaf), foie gras, caviar, lobster, truffles, imported aged gruyere cheese (melted with champagne steam) kopi luwak bbq sauce and Himalayan rock salt.  It may not taste good, but it will make you feel rich as f–k. Douche.”

Aliquo’s fiery language adds to his devil-may-care attitude toward sales of the pricey burger. He admitted in a Businessweek interview that they have only sold one so far, but that the buzz created by the Douche Burger has been priceless. “Our regular burgers cost $6.66, so people come to our truck because we offer the Douche Burger, but then they buy our regular $6.66 burger. That was the end goal,” he said.

Aliquo says his girlfriend dreamed up the idea during a conversation about the trend of overpriced burgers. “We took the most offensive pieces from other famous burgers and just took it up a level. I mean, what’s the point of putting gold flakes on your food? It doesn’t add to the flavor, it’s just to be able to say you ate gold flakes. So screw it, we’re going to wrap the whole patty in gold and make people eat that.” As if the toppings stuffed inside weren’t shameful enough, your burger’s bun can also be branded with a pentagram.

And that $100-bill wrapper is no joke. As one of the truck’s owners explained, “When you are done with it you’ll have three greasy hundred dollar bills and have to decide what to do with them. That’s why it is called the Douche Burger.”

MORE: Those Things Money Can Buy

9 comments
realisczm
realisczm

wait....$666 with $300 wrapper? so it's really $366? pretty sure there are more expensive burgers than that.

Vanna_Huot
Vanna_Huot

I'll eat poop before I waste my money on eating this garbage.

Bonnie Patterson
Bonnie Patterson

Franz Aliquo's girlfriend is a marketing evil genius. The more populous, poorer strata of society will rush to the truck for the laugh of the burger idea and the sense of solidarity it engenders, and buy a regular burger while they're there... and I bet there'll be more than a few stockbrokers who will actually buy them to compete with their fellows.

I really hope they do well, just for the laugh this gave me. 

Jay Fenster
Jay Fenster

@time @tepous Hi Terri. Le Burger Brasserie at @ParisVegas has a $777 burger. Details via the award-winning @POVBlog: http://jay.lv/MrNXUM

Daniel Beck
Daniel Beck

For $600 you'd think they could not burn the bun.  Seriously who photographed that? May the spirit of Gordon Ramsey haunt your children's children.

momotara
momotara

Gordon Ramsey is the original douche!

patricia013
patricia013

Sorry....when I eat, I want food, not filthy money or metallic gold.  These people may be rich but they're stupid as dirt!