The old saw goes that the 1% uses hundred-dollar bills as toilet paper. That’s so pre-Lehman. Now the world’s richest can get their greasy hamburgers wrapped in three Benjamins.
New York City food truck 666 Burger unveiled a devilish new menu item last week, a $666 burger (see it here) that is either ridiculously blithe or a genius marketing ploy. Either way, their concoction is, by many accounts, the world’s most expensive food truck hamburger. The “Douche Burger” is so pricey your wallet may spontaneously fold in on itself in protest. Your stomach might, too.
(VIDEO: The World’s Most Expensive Dessert)
Franz Aliquo, the truck’s owner, deconstructed the burger with stunning eloquence. “It consists of “a f—ing burger filled and topped with rich people s–t,” he wrote on Facebook. Indeed, the burger’s creators seem to have rounded up the most expensive ingredients and slapped on two buns. “Kobe beef patty (wrapped in gold leaf), foie gras, caviar, lobster, truffles, imported aged gruyere cheese (melted with champagne steam) kopi luwak bbq sauce and Himalayan rock salt. It may not taste good, but it will make you feel rich as f–k. Douche.”
Aliquo’s fiery language adds to his devil-may-care attitude toward sales of the pricey burger. He admitted in a Businessweek interview that they have only sold one so far, but that the buzz created by the Douche Burger has been priceless. “Our regular burgers cost $6.66, so people come to our truck because we offer the Douche Burger, but then they buy our regular $6.66 burger. That was the end goal,” he said.
Aliquo says his girlfriend dreamed up the idea during a conversation about the trend of overpriced burgers. “We took the most offensive pieces from other famous burgers and just took it up a level. I mean, what’s the point of putting gold flakes on your food? It doesn’t add to the flavor, it’s just to be able to say you ate gold flakes. So screw it, we’re going to wrap the whole patty in gold and make people eat that.” As if the toppings stuffed inside weren’t shameful enough, your burger’s bun can also be branded with a pentagram.
And that $100-bill wrapper is no joke. As one of the truck’s owners explained, “When you are done with it you’ll have three greasy hundred dollar bills and have to decide what to do with them. That’s why it is called the Douche Burger.”