Naked Cowboy to Sue Naked Indian over Times Sq. Turf

Times Square ain't big enough for the both of us and our nakenesses.

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Bobby Bank/WireImage

The Naked Cowboy performing in Times Square

New York, get ready for an epic game of naked cowboys and indians.

Street performer Robert Burck — known to tourists as the Naked Cowboy — has turned his ability to sing country tunes while wearing nothing but a hat, boots, briefs and a strategically placed guitar into a cottage industry. He’s even launched a presidential campaigntelling TMZ that he is “very conservative” and has an “unapologetic commitment to our borders, our language and our culture.”

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Burck is therefore less than pleased to have his territory invaded, and has accused newcomer Adam David, a.k.a. the Naked Indian, of stealing his act.

“I’ve been here [in Times Square] 365 days, every day, for 13 years and change,” Burck told the New York Daily News. “He’s only been here 16 days and missed two already.”

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Burck wants David to join his company, Naked Cowboy Enterprises, which includes variants on the “Naked” theme — or else face a hefty lawsuit.

Such threats don’t seem to have fazed David, who claims to have a “word-of-mouth contract” with his rival.

“This country was built on handshakes and word-of-mouth agreements. I don’t lose, I always win,” he said.

David might want to reconsider whether he’d win against Burck, who is very protective of his brand, which he trademarked in 2000, and who has become something of a veteran when it comes to filing lawsuits.

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In 2008 Burck sued Mars Inc., the company behind M&Ms, albeit unsuccessfully, for $6 million. He took issue with a commercial that shows an M&M dressed in an outfit similar to his own, in front of what appears to be Times Square

Three years later Burck filed a trademark infringement suit for $1.5 million against the CBS network, over the appearance of a drunken man  dressed in cowboy hat and carrying a guitar, in promos for the soap opera The Bold and the Beautiful.

He also sent a cease-and-desist letter to Sandra Brondsky, a performer going by the name of the Naked Cowgirl, for “devaluing a real American brand and Icon.”

His lawsuit explained, “She has been observed using visual profanity (flipping the bird at the camera) when photographing with people in Times Square.

“This is inconsistent with the manner in which the Naked Cowboy conducts business.”

MORE: Naked Cowboy Sues Naked Cowgirl


The naked cowboy sounds like a jerk. I met "the naked indian", Adam David, last summer in NYC, and he is an extremely nice fellow. Ugh. Robert Burck needs to back off.

smooth edward
smooth edward

He’s just jealous because the Naked Indian’s name is Long Arrow.


When he gets somewhat long in the tooth will there be a replacement "Naked Cowboy"tm? Does in franchise the character through his company?

Thom Craft
Thom Craft

I was thinking the same exact thing! I'm from NY and have seen the Cowboy a few times and I'm always wondering...what happens when he gets too old to be walking around Times Square with a guitar? Will he use...a cane?

Stephen McGee
Stephen McGee

Get a decent editor:

Burck wants ---the David,--- to join his company, Naked Cowboy


Such threats don’t ---seen--- to have fazed David, who claims to have a “word-of-mouth contract” with his rival.

“This country was built on handshakes and word-of-mouth agreements. I don’t lose, I always win,” ---he--- (who?) said.


Tim Morrison
Tim Morrison

 Luckily, we have exemplary readers who can pick up the slack. These typos have been corrected in the above text.


 It's obvious that TIME doesn't employ proofreaders or editors to approve content before it's posted.  You just wait for your readers to point out the mistakes.

My niece worked at MSNBC and told me that, in general, writers of web content consider correct punctuation, grammar and spelling  "old school" and not important.  It certainly seems true here and on many other major news websites.

This is what happens when interns run the business.  Pathetic.