Aisle of Man: New York Grocery Store Introduces Special Section

One-stop-shopping for people who generally dislike shopping.

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Christian Science Monitor

A traditional food selection in New York's Westside Market. The man aisle features none of this

Correction Appended July 30, 2012

In what can be considered a step down in man’s evolution, Westside Market in New York launched the city’s first “man aisle,” a haven for alpha-males tasked with buying groceries.

The “aisle” — which is actually an end-cap to an aisle — has all the essentials including, but not limited to: deodorant, a cornucopia of Doritos, ramen, beef jerky, beer, and bottled water. Because guys love crushing empty plastic containers in their meaty manfists after chowing down on pickles and Chips Ahoy cookies.

(LIST: 10 Summer Superfoods)

Based on the proprietor’s description, it’s hard to tell if the venture is aimed at men or rocks.

“If you’re going to have some guys over to watch a game, you can pretty much stand here — not move two feet — and get your beer, barbecue sauce, chips, whatever,” Ian Joskowitz, Westside Market’s chief operating officer, told the New York Post. “It’s all right here,”

As reported by the Post:

Joskowitz and the store’s CEO, George Zoitas, were inspired to create the manspace — conveniently located right next to the beer section — after reading an ESPN study showing 31 percent of men are shopping for their families, up from 14 percent in the 1980s.

Essentially, the area is “grocery shopping for dummies” for these men. Who, if they are buying for their families, are doing their wives and children a great health and culinary disservice.

“Guys don’t like taking lists when they go shopping,” Zoitas explained. “This helps them remember what they need.”

The man aisle is featured at Westside Market’s store on the corner of Broadway and 110th Street. If it’s successful, Zoitas and Joskowitz plan to expand it to four other locations in Manhattan and New Jersey.

An earlier version of this article failed to attribute a quotation and passage to the New York Post, the original source of the story. TIME regrets the error.

19 comments
Skipdallas
Skipdallas

Actually a store that caters to men and their grocery needs would fall into a specialty niche. I can see it now: "Man Cave Emporium" All your mancave needs in one place! Beer (467 varieties) Hard Liquor, (all major brands) Wine, (none, wine is for sissies) Every chip and pre-made dip known to man available. Television schedules for all the sports channels. BBQ amp; Tailgating supplies, 24 hr Big Screen repair, (loaners available if needed) Batteries, Cell phone jamming systems,(who wants to get a call during the game?). Pole dancers available for call-out during half time. Ethnic takeout and catering on request.

J Crag Crumple
J Crag Crumple

 In NY state, you can't sell liquor and beer in the same store

Skipdallas
Skipdallas

Well thanks a lot! Ya just shot down a perfectly good business model. Now what am I gonna do? :)

Skipdallas
Skipdallas

OH and NY is not the only place this could work. There IS life outside of NYC ya know! :)

Matthew Hoff
Matthew Hoff

^^THIS^^

I think it could actually be a hit.

Wastelander3
Wastelander3

If it gets the Neanderthals in and out of the store under 5 minutes, fine by me. Don't have the patience to take a 2 aisle detour while some Bro hulks out in the chip aisle. It will also serve as a quarantine for any axe body spray levels in the store. That stuff has a hell of a half-life.

Jackson
Jackson

my

classmate's half-sister brought in $16480 past month. she is making

income on the computer and bought a $508700 home. All she did was get

lucky and profit by the advice laid out on this web page http://LazyCash49.com

John Chuckles
John Chuckles

This is a genius idea.  Oh, and we men don't need you women feeling offended for us.  We get it, you love to get mad at stuff...you can relax on this one.

arugula
arugula

Oh Pleeze!!! Don't get your panties in a bunch about a load of nothing. I know a LOT of men like that... and they really DO hate to take a list

so they ignore them and bring home the wrong stuff anyway. There are plenty of men who will love this aisle.

BigGuy
BigGuy

Visit the Aldi store in Rego Park.  It's also designed for guys.

ecg0
ecg0

It's a good idea, but it's being implemented with a very narrow view. Is this an end-cap from the 1960's?

Greg Easter
Greg Easter

Quoting the article, "Essentially, the area is “grocery shopping for dummies” for these men." -- Can you imagine what the reaction would be if this article said the same thing about women?  The bravado of this reverse sexism is appalling.

arugula
arugula

 Mebbe, but it is still true of MANY men and is not sometning women are known for. Besides that Dummy thing is just for beginners but the dummy think is cooler and ,ore amusing is all. They don't really mean dummies.  Get a grip on what actually matters.