In-Flight Bikini Show? Vietnamese Airline Gets Fined for Putting Girls on Display

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VietJetAir

How about we skip the in-flight movie and go straight to the in-flight bikini show?

A low-cost Vietnamese airline, VietJetAir, decided to forgo the on-screen entertainment in favor of a bikini fashion show on a flight to inaugurate its service from Ho Chi Minh City to the coastal town of Nha Trang earlier this month. Shortly after buzz from the publicity event spread, the airline was fined $950 by the country’s Civil Aviation Administration for organizing the unapproved show, according to the Daily Mail.

(MORE: Ryanair’s Newest Money-Making Stunt: In-Flight Porn?)

The event lasted for approximately three minutes on the hour-long flight, with contestants from a local beauty pageant participating. We suspect that a good portion of  the passengers — at least the male ones — probably didn’t mind too much, though.

When asked about the decision, airline representatives said that the goal was to dress up the girls as Hawaiian dancers: “It was the first flight to a beach town, so we came up with the idea of getting a number of girls in bikinis to dance and make [the] passengers happy to improve our customer service.”

(MORE: Virgin Atlantic to Allow In-Flight Cellphone Calls)

Established late last year, VietJetAir is the first privately-owned airline in the country to run domestic flights between cities in Vietnam.

Erica Ho is a contributor at TIME and the editor of Map Happy. Find her on Twitter at @ericamho and Google+. You can also continue the discussion on TIME’s Facebook page and on Twitter at @TIME.

14 comments
tma_sierrahills
tma_sierrahills

Well, I guess that company wanted publicity and they got it. Are there a lot of bikini-clad women in Vietnam's coastal towns? Seems doubtful, but if so, as Johnny Carson used to say, "I did not know that."

John Forsthoffer
John Forsthoffer

No mention of any passengers complaining, so what's the problem? 

Steelsil
Steelsil

 They didn't give any corrupt officials a pay-off.  There is no more serious crime than that in Vietnam.

Matthew Johnson
Matthew Johnson

The problem is that they skipped the safety video, the same kind of requirement we have here in the states with the FAA.

Now I know a lot of passengers think they don't need that, but after I heard the Captain of UA 232 give his talk about their accident, I decided to do as he said and always, ALWAYS listen to the instructions and watch the video. It is that important.

Besides: such shows give the private carrier an unfair competitive advantage over the state-run carrier, intolerable in a Communist country;)

omegafrontier
omegafrontier

 Matthew, I'm positive it wasn't about safety concerns or market competitiveness.  It has to do with Vietnam being an overall conservative society and this bikini obviously challenged the culture building efforts of the Communist Party. 

Arnoldiwo
Arnoldiwo

Julia said I'm alarmed that a stay at home mom can earn $7623 in 1 month on the network. did you look at this(Click on menu Home)

funkayboi83
funkayboi83

And also, why is it unfair competitor to have an advantage? It's like any type of advertising. Sex sells!!! :-)

funkayboi83
funkayboi83

But no where here did it say they skipped the safety video. They said "entertainment video" which could be a movie.