Price is Right Searching For First Male Model

Gentlemen, do have what it takes be one one "Barker's Beauties?"

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Art Streiber/CBS via Getty Images

It’s a show best known for “Barker’s Beauties,” the bevy of attractive female models showcasing the prizes on offer.  Soon — for one week only — the ladies of long-running CBS game show ‘The Price is Right’ will be joined by a male associate.

CBS on Wednesday announced its “first-ever search to find a male model.” An open casting call is set to take place in Los Angeles at the end of the month. Hopefuls will first be “tested on qualities such as their verbal skills, posing and ability to properly showcase a product.” Those who pass the initial rounds will then “participate in a series of challenges designed to reveal who has the best on-camera presence and modeling skills”, gradually being whittled down by a panel of judges.

(MORE: Where does Bob Barker fit on TIME’s list of TV’s greatest game show hosts?)

Five episodes chronicling the search will be aired online, building to the reveal of a final six contestants, from whom viewers will get to vote for the eventual winner. He’ll begin his week-long stint on on the show on October 15.

The moniker “Barker’s Beauties,” is named after Bob Barker, who hosted the show from its 1972 revival until his retirement in 2007, when current host Drew Carey took over. Since the 1990s, however, Barker has faced accusations of sexual harassment and wrongful termination by several of the show’s models — most of which were settled out of court — giving the term some unfortunate connotations.

MORE: History’s Top 10 Game Show Moments

5 comments
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Jeff Jones
Jeff Jones

I'm reading that they have a man already on the show.

What is the purpose of going through all of this?

Media Attention?

Jeff Jones
Jeff Jones

It's not really necessary but it will be different for viewers.

Dawn Angelia
Dawn Angelia

Yay! It's about time!!

Jeff Jones
Jeff Jones

The show already has a male model of sorts. They should keep that one.

tnwoman1948
tnwoman1948

This was my late 90 year old father's favorite television show, and he NEVER missed watching it every morning.  He died in the late nineties.  I wonder what he would have thought of this development?  I wonder how Bob Barker feels about this? Time marches on.