People swim at the start of the annual 1,500-meter Lake Zurich crossing swimming event in Zurich, Switzerland, August 22, 2012.
The Helium Balloon Is Bursting! Stop talking in that squeaky voice and listen for a second: a global helium shortage means there’s a surprising number of things we may have to learn to go without. (TIME.com)
This Guy Deserves to Be Famous: Regular guy and closet genius Brett Cohen hired bodyguards, paparazzi and a publicist and walked around New York City for a day to see if anybody thought he was famous. It worked. (BuzzFeed)
Why Can’t We Remember What Life Was Like As a Baby? Have you ever seen a baby? They don’t do a lot. What’s to remember? …Nah, kidding — here’s the science. (Mental Floss)
Would You Like to Live in a… Fish? Here are 12 hopeless buildings designed to look like other things. (Flavorwire)
We’re Not Gonna Take It: Dee Snider (Dee Snider!) of Twisted Sister has called out GOP Veep pick Paul Ryan for the use of the glam band’s anthem of ’80s rebellion. At least they can still agree about P90X. (The Daily What)
Wedding Proposal of the Week: In case you missed it, here’s New York Times columnist David Pogue’s genius fake trailer-wedding proposal. (Gosh, we hope she said yes.) Here’s how he did it. (Daily Intel)