McDonald’s Goes Vegetarian in India

The first completely meatless outlets in the fast food chain's 57-year history are set to open by 2013.

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While McDonald’s may be known for its Big Mac containing two “all-beef patties” in its nearly 33,000 worldwide restaurants, a pair of forthcoming restaurants near religious centers in India will go completely meatless — the first all-vegetarian restaurants in the chain’s 57-year history.

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The first meatless McDonald’s is expected to debut in 2013 in northern India, according to the AFP, near the famous Golden Temple in Amritsar, an important Sikh center of worship. The second will open soon afterwards at the Vaishno Devi cave shrine, a popular Hindu attraction in India-controlled Kashmir.

McDonald’s has a long history of tailoring menu items to local tastes — witness its bid to offer baguettes in France — and South Asia is no different. Meat-based menu items will be replaced with vegetarian options, such as the fried, spicy potato patty in McDonald’s popular McAloo Tikki burger.

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Beef and pork aren’t too popular on Indian menus anyway: Hindus hold cows sacred and choose not to eat beef, while Muslims view pigs as unclean. The iconic Big Mac isn’t even sold in India: in its place the chicken-filled Maharaja Mac. Indeed, about half the items currently on the menu at McDonald’s 271 Indian restaurants are already vegetarian. Going the whole hog — er, potato — presents a growth opportunity. “When you look at the potential of the country, it’s one of the top priority countries and we’re laying the groundwork for capturing the market,” restaurant spokesman Rajesh Kumar Maini told the AFP. “We plan to nearly double the number of outlets to 500 plus within the next three years.”

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16 comments
BartHomerSimpson
BartHomerSimpson

Religious reason? Absolute non-sense. It has got nothing to do with religion. Root-cause of considering a cow religious should be understood by the world. There are better logical reasons for veg-restaurant than hypocritical "religion" curtain.

flashpacker
flashpacker

Vegetarianism causes timidness in humans. That is why Indians are timid lot

Shams Aci
Shams Aci

 McDonald's going vegetarian sounds really very wonderful for many vegetarians including myself worldwide wherever this esteemed organization has established its popular restaurant.

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meetsenior
meetsenior

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Disquskurr
Disquskurr

wait till you try the soya burger, its yummy and spicy, and the bun has 'methi seeds' on it.....but what is missing is the tamarind flavored soda ,:)

joshua khatena
joshua khatena

Ive eaten at MdcDonald's chains in multiple countries. I would definitely chow down on a potato patty Stateside!

ixe586
ixe586

@flashpacker Damn it @flashpacker! Don't scare me like that!

KundanKumar
KundanKumar

@flashpacker If you like meat then its fine with every Indian and we respect u being a non-vegeterianit but it does not mean that u start making perception about any paricular race ! If you do not understand any culture then please do not make any comment Mr Flashpacker sir !

Esteban Serón
Esteban Serón

 lmaoo what? any evidence or source of information for a ridiculous claim like that?

Kirkwzo
Kirkwzo

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