Mars Company Distances Itself from the Deep Fried Mars Bar

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If you’ve gotten a hankering for a deep-fried Mars bar, be prepared for this disclaimer. The Mars chocolate manufacturing company would like you to know that it wants nothing to do with Scotland’s greatest contribution to world cuisine since haggis.  

Mars has written to the original shop where the deep-fried Mars bar is said to have been spawned into existence stating that the product is not endorsed or authorized by the company. As a part of the measure, Mars is asking that a menu disclaimer accompany the product.

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The deep fried treat is reputedly to have originated at the Carron Fish Bar in Stonehaven, Scotland almost 20 years ago – since then, it’s made its way across the Atlantic, joining fried ice cream and deep-fried Oreos amid the pantheon of tasty, heart-stopping delicacies. (Fun fact: The U.S. version of the Mars bar is different from the one sold in Scotland and Europe.)

The move to distance itself from the deep-fried Mars bar was reportedly made out of a health concern for its consumers. The company stated to the BBC: “We are really flattered that customers of Carron Fish Bar like our product so much that it has now become a flagship product for the store… [but] we wouldn’t be able to support it as deep-frying one of our products would go against our commitment to promoting healthy, active lifestyles.”

(MORE: Making Street Food Healthy? Yes! Say Vancouver Officials)

Erica Ho is a contributor at TIME and the editor of Map Happy. Find her on Twitter at @ericamho and Google+. You can also continue the discussion on TIME’s Facebook page and on Twitter at @TIME.

9 comments
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Tomm Sivertsen
Tomm Sivertsen

If they want to distance themselves from unhealthy lfestyles the gotta start selling carrots instead. There's about cero health components in a mars bar, fried or however you put it into your face!

f_galton
f_galton

"You know the curious thing about this is, certainly not to diminish it, I see things like that every day in the newspaper…every day.  Somebody fell in their bathtub…somebody pulled out of a driveway…somebody ate a poisoned Mars bar.  Who the hell knows?  But these things happen constantly." - Christopher Walken.

Doubleutf
Doubleutf

Fried Oreos are the bomb!

Kimberbunny
Kimberbunny

Never had one, but I can tell you that I have not been able to find a Mars bar in Michigan in YEARS!!! And DON'T tell me an Almond Snickers is the same. IT'S NOT!!! >:( 

Alice Bartell
Alice Bartell

Somebody fell in their bathtub…somebody pulled out of a driveway…somebody ate a poisoned Mars bar.  Who the hell knows?  But these things happen constantly. http://knightDeal.blogspot.com

Kimberbunny
Kimberbunny

Hey, Spammy Spammerton, go peddle you blog elsewhere.

ibsteve2u
ibsteve2u

That was the best thing about visiting the Mars Chicago plant:  Practicing a wheedling, pitiful look so I could weasel a box or two of Mars bars hot off the line.  THAT is when they are at their absolute best.