Wrap Rage: All Our Food Packaging Frustrations in One Video

Tired of struggling to open that back of chips? You're not alone

  • Share
  • Read Later

Have you ever found yourself standing in your kitchen, unfathomably frustrated — fuming, even — after several attempts to open a bag of chips that eventually left you with half of them on the floor? Have you ever tried opening a box of cereal or rice, only to realize it’s more secure than Fort Knox?

This phenomenon — that is, the phenomenon of your packaging-induced pain and suffering — actually has a name. It’s called wrap rage, and you know it’s real because it has its own Wikipedia page. It also applies to the hardships of attempting to open toys and gadgets.

The folks over at humor website Pleated Jeans decided to consolidate the most harrowing food and drink frustrations into one minute-and-a-half supercut. Besides eliciting a few chuckles, the video reminds us that when it comes to wrap rage, we’re all in this together. Unless you’re trying to reach the last few chips in a can of Pringles, in which case, you’re on your own.

MORE: All New Packaging! Less Food! Same Price! What a Deal!

2 comments
Sort: Newest | Oldest
Convertech Shafts
Convertech Shafts

Awesome video...well done; I deal with the exact issues shown.  It was very funny to watch!  Maybe some of those problems will be corrected if we get the right companies to see this video!

MissCellania
MissCellania

Pleated Jeans is just one guy -Jeff Wysaski.