Google’s Eric Schmidt Dances ‘Gangnam Style,’ Killing the Meme for the Rest of Us

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Our fast-paced, Internet-connected society sure loves its memes — until it doesn’t. Do you see many people “Tebowing” anymore? How about listening to Rebecca Black’s “Friday”? And that’s only counting memes that’ve come up in the past 12 months; don’t get us started about the last time somebody said that all our base are belong to them.

Sadly, we may be seeing the beginning of the end with “Gangnam Style.”

Arguably the highest-profile meme of the past two months, this compulsively watchable rap video by South Korean singer PSY has now had more than 300 million views on YouTube and has spawned a mass of imitators, all trying to do PSY’s signature ‘invisible horse dance.’ It’s an awkward yet lovable move that by now we’ve all shamelessly attempted, whether in public or in the privacy of our own living rooms.

(MORE: The Wholesome Hidden Message of ‘Gangnam Style’)

And therein lies the problem. Part of the fun in any Internet meme is its geeky exclusivity: once it enters the mainstream and the so-called “uncool” people get a hold of it — the mall moms, the frat bros, your little sister, etc. — that’s when a meme begins to die.

So the image of Google executive chairman Eric Schmidt dancing to “Gangnam Style” should strike fear into the hearts of meme lovers everywhere. While visiting Google’s Seoul office – incidentally, in the heart of the Gangnam district PSY mercilessly mocks in his song – the Internet executive and the Korean rap star got together during a photo op with several Google employees to do the “invisible horse dance.” Sure Schmidt is a strategic genius behind the world’s most important Internet company, but he also dresses like your dad. So the minute the lanky 57-year-old software engineer busted a move, we fear, “Gangnam Style” jumped the shark.

The moment was first broadcast to the world in a tweet from Hankyung journalist Kim Kwang-hyun:

But today, where there’s a phone, there’s a video camera, and it wasn’t long before moving images hit YouTube. While PSY still rides that invisible horse like it’s his first time at the head of the parade, Schmidt’s halfhearted horse-stomps are just cringeworthy. It’s the same reason why you’d never want to see your dad planking on top of the family car or your uncle talking about wanting to become a Brony.

(MORE: Hey Ladies: ‘Gangnam Style’ Workouts Are Headed Your Way)

The moment was surely one of joy for PSY – after all, he wouldn’t be the phenomenon he is today without YouTube, which is owned by Google. With more than 300 million views in the two months since it was first posted, the clip already has more views than the viral hit of the spring, Carly Rae Jepsen’s “Call Me Maybe.”

Maybe it’s time to start cueing up Jepsen’s song again, though, because we’re calling “Gangnam Style” officially over.

MORE: ‘Gangnam Style’ Dance-Off Ends in Shoot-Out

10 comments
Paul C. Eze
Paul C. Eze

Just watched the Gangnam style for the first time last week. As a biz guy I just marvel at the viral effects of the meme and what it represents for publicity and hay making. And I'm 25 even though I don't get too  moved by the video except for its excellent production and the business elements it portrays

Mark Walsh
Mark Walsh

It would be best if they all went to Carousel to renew or the Soylent Green factory to be euthanized.  Then we can blow the conch shell, have some milk plus with our droogs before a bit of the old ultraviolence and laugh at the uncool grups while reading entertainment news that keeps us dull and compliant.

Mark Walsh
Mark Walsh

Old people ruin everything cool for the younger folks.  They should all be round up and gassed before they destroy the next internet meme.    Don't trust anyone over 21.

Sachi Mohanty
Sachi Mohanty

If the whole 'Gangnam Style' thing seems beyond comprehension to me -- and I'm a 30-something guy -- how much more odd must it appear to a 57-year-old tech billionaire?

http://explainingindia.blogspo...

Twitter: @sachi_bbsr:twitter 

PeterCaoRoad
PeterCaoRoad

Eric Schmidt

had lost his credibility when he got invovled into fascism crimes which had

endangered human lives

——————————————————

There is actually a war between fascism and anti-fascism, at this stage,

fascism still prevails in our lives, Eric Schmidt, Sebastian Thrun and Gabriele

Scheler are just front figures we could see in this fascism circle, there is a

whole pack of fascists behind them

Eric, as we can

see, starting from Gabriele Scheler’s atrocity case on Stanford campus back in

2004, many people, including Gabriele Scheler, Sebastian Thrun, you Eric

Schmidt, and also your collegue in China Kaifu Lee, had made contributions to

such fascism crimes which had cost human life of Stanford student May Zhou and

crimes which had retaliated on victims and almost cost life of the victim as I

am

… … and someone

who had provided legal coverage for your fascism crimes, including a powerful

officer from Santa Clara DA Office, namely ZZZ (and after ZZZ, another officer

YYY), and the officer VVV who’s in charge of Gabriele Scheler’s case and who

had further collateralled with your side(suspect Eric Schmidt, Sebastian Thrun

and Gabriele Scheler’s side) to conspire and curse victims( Stanford, May Zhou,

me) in every possible way since 2006 till today; and maybe include the officer

RRR who insist on May Zhou’s death as a suicide or accident, even though I had

clearly pointed out who’s involved in May Zhou’s murder case …

… … and someone

who could provide political support for your fascism crimes, including top

politician from the country of Germany whom we all know — Angela Merkel,

Chancellor of Germany, and maybe include a retired top politician from UK as

well, etc. and more and more to find out later …

———————————————————————————–

I believe, though some names missed out, all names mentioned in the above

comment are part of this fascism circle

PeterCaoRoad
PeterCaoRoad

Eric Schmidt

had lost his credibility when he got invovled into fascism crimes which had

endangered human lives

——————————————————

There is actually a war between fascism and anti-fascism, at this stage,

fascism still prevails in our lives, Eric Schmidt, Sebastian Thrun and Gabriele

Scheler are just front figures we could see in this fascism circle, there is a

whole pack of fascists behind them

Eric, as we can

see, starting from Gabriele Scheler’s atrocity case on Stanford campus back in

2004, many people, including Gabriele Scheler, Sebastian Thrun, you Eric

Schmidt, and also your collegue in China Kaifu Lee, had made contributions to

such fascism crimes which had cost human life of Stanford student May Zhou and

crimes which had retaliated on victims and almost cost life of the victim as I

am

… … and someone

who had provided legal coverage for your fascism crimes, including a powerful

officer from Santa Clara DA Office, namely ZZZ (and after ZZZ, another officer

YYY), and the officer VVV who’s in charge of Gabriele Scheler’s case and who

had further collateralled with your side(suspect Eric Schmidt, Sebastian Thrun

and Gabriele Scheler’s side) to conspire and curse victims( Stanford, May Zhou,

me) in every possible way since 2006 till today; and maybe include the officer

RRR who insist on May Zhou’s death as a suicide or accident, even though I had

clearly pointed out who’s involved in May Zhou’s murder case …

… … and someone

who could provide political support for your fascism crimes, including top

politician from the country of Germany whom we all know — Angela Merkel,

Chancellor of Germany, and maybe include a retired top politician from UK as

well, etc. and more and more to find out later …

———————————————————————————–

I believe, though some names missed out, all names mentioned in the above

comment are part of this fascism circle

PeterCaoLaser
PeterCaoLaser

Qamp;A of flaws in the handling of Stanford

student May Zhou’s death by certain police officers, which

served a big role in a series of fascism crimes, in

response to Eric Schmidt and Sebastian Thrun’s side at

[i.doubt.it/tag/sebastian-thrun...]

=====================

"Dr. Kelly Arthur of the Sonoma County

coroner's office, is reported to have reviewed it and said she stood by her

original finding that there were not any signs of trauma." --- that still

would not gurantee a suicide conclusion, wouldn't it? where/when/how did those

trauma come into being, then? Can Dr. Kelly Arthur explain? or would it be

wiser for the officer who drew conclusion of suicide to make sure

where/when/how did those trauma come into being before drawing conclusion of

suicide?

-------------------

“Except Peter Cao, who asserts that Mengyao Zhou

was murdered by or with the

help of Schmidt and Thrun, in order to intimidate him personally.” --- Schmidt

did threatened my life for sake of Thrun during their fight with Stanford. I

said they killed May Zhou to intimidate me and to terrorize Stanford; you

omitted the serious part. My statement is far more reasonable than police can

give, don't you agree?

--------------------

"...

and an email that Zhou sent to her 16-year-old sister as “consistent with a

goodbye note.” 

--- can we see such an email before we could believe it? How much good-bye is

there in it? How to explain the fact that May Zhou had transferred money to pay

off debt before her disappearance? Digital messages could be unreliable, by the

way;

---------------------

“But then you can’t expect someone killing

themselves to make choices that appear rational to others. If it’s not

tasteless to speculate, perhaps she felt ashamed and wanted to hide herself.”

--- Is that the way you describe death of an

innocent girl as May Zhou is? Shame on you!

--- Would the officer in charge of May Zhou's

case agree? How to get connect with such an officer? I have serious stuff to

report 

PeterCaoLaser
PeterCaoLaser

 Eric Schmidt

had lost his credibility when he got invovled into fascism crimes which had

endangered human lives

——————————————————

There is actually a war between fascism and anti-fascism, at this stage,

fascism still prevails in our lives, Eric Schmidt, Sebastian Thrun and Gabriele

Scheler are just front figures we could see in this fascism circle, there is a

whole pack of fascists behind them

Eric, as we can

see, starting from Gabriele Scheler’s atrocity case on Stanford campus back in

2004, many people, including Gabriele Scheler, Sebastian Thrun, you Eric

Schmidt, and also your collegue in China Kaifu Lee, had made contributions to

such fascism crimes which had cost human life of Stanford student May Zhou and

crimes which had retaliated on victims and almost cost life of the victim as I

am

… … and someone

who had provided legal coverage for your fascism crimes, including a powerful

officer from Santa Clara DA Office, namely ZZZ (and after ZZZ, another officer

YYY), and the officer VVV who’s in charge of Gabriele Scheler’s case and who

had further collateralled with your side(suspect Eric Schmidt, Sebastian Thrun

and Gabriele Scheler’s side) to conspire and curse victims( Stanford, May Zhou,

me) in every possible way since 2006 till today; and maybe include the officer

RRR who insist on May Zhou’s death as a suicide or accident, even though I had

clearly pointed out who’s involved in May Zhou’s murder case …

… … and someone

who could provide political support for your fascism crimes, including top

politician from the country of Germany whom we all know — Angela Merkel,

Chancellor of Germany, and maybe include a retired top politician from UK as

well, etc. and more and more to find out later …

———————————————————————————–

I believe, though some names missed out, all names mentioned in the above

comment are part of this fascism circle

Ronnie Simmons
Ronnie Simmons

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