WATCH: Brad Pitt’s ‘Inevitable’ Chanel No. 5 Ad Is Also Nonsensical

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He’s billed as first male face of Chanel No. 5 — and he’s mumbling some things about the end of journeys and the world turning. But it doesn’t matter — it’s Brad Pitt. Take a look.

The actor is the latest successor to such famous faces as Marilyn Monroe, Catherine Deneuve, Lauren Hutton, Nicole Kidman and Audrey Tautou, according to the Chanel press release.

The ad is directed by Pride and Prejudice director Joe Wright, who also helmed the forthcoming adaptation of Anna Karenina. “My favorite moment was the wide shot getting closer and closer  and ending up on Brad. He’s a beautiful human being and a proper actor who knows how to deliver lines,” Wright says in the Chanel release.

And that is undeniably true — because it’s hard to figure out what Pitt is saying. His vaguely existential monologue (“Every journey ends, but we go on. The world turns and we turn with it.”) sounds like it could plausibly have been discarded narration from the trailer for Terrence Malick’s Tree of Life. That comparison was also noted by BuzzFeed’s Copyranter, who said it looked like the actor was “performing a screen test” for a Malick film. “Inevitable,” Pitt says in the ad’s kicker.

The ad, of course, is already garnering attention for being nonsensical. And while Pitt’s appearance has been described as “smoldering,” it’s also taking itself seriously to the point of parody. It reminds of the time that Pitt posed for a luxurious W magazine cover shoot this past February, seeming to be lost in thought–and comically holding a box of Nabisco saltine crackers.

MORE: Brad Pitt and Angelina Jolie Hire an Entire Train to Scotland

8 comments
BlackSwan100
BlackSwan100

That's the funniest ad since the "Beautiful Hair Blecch" ad for Breck shampoo with Ringo Starr in Mad Magazine.

BlackSwan100
BlackSwan100

That's the funniest thing I've seen since the "Beautiful Hair Blecch" ad in Mad magazine with Ringo in a Breck shampoo ad.

MM Fairclaugh
MM Fairclaugh

Why didn't they get a woman to direct the ad? Would that have been sexist in that it would imply that a woman knows what appeals to women better than a man?  Well, gee, maybe so but a woman would've come up with the following:

Looking down and off to his right, he recites the first lines.  Slowly raising his head and turning to face forward, he says, "wherever I go."  Looking directly into the camera, he pauses and then says, "there you are."  He pauses again and then continues with the lines while the camera slowly closes in on him.  He doesn't say, "Chanel No. 5," but his last word, "Inevitable," is almost whispered while shot is fading to black. Then, on a totally black screen, Chanel No. 5 appears.

Hamid Amziane
Hamid Amziane

Stupid adds attract more attention then...

Julia Powers
Julia Powers

Does he truly think, he has risen in life.  Does Joli suck all the Sense out of every man she processes???

A decent young man, from a small Mo. town, and this is his end!!!  So sad to see such a lost soul, bound up in the Hollywood ideals.

No wonder the acting field, was once considered the dregs of society.  How strange for perception to be so down graded.

As and Image or statue, we love to look at him, but even his charitable works, behind which most wickedness is hidden, does not make his choices in life, acceptable in the reasonable mind.

It is heartbreaking, for such outer beauty to have no inner foundation upon which to stand.

No wonder he has no qualms with the direction this Nation has gone..

No wonder, he is so likened in his own ideals, as our present President, a proven

destroyer.

It is openly apparent it is not just his Mind he has lost, in the muck, but his own soul, as well.  How plainly we see the truth  of what happens to a man, when he gives himself over to a Jezebel. 

MY INDIVIDUAL MOST INNER CONCLUDED OPINIONS/JUDGMENT

Julia Powers
Julia Powers

IS HE LOOSING HIS MIND????  HAS HE COME TO THE  END OF HIS JOURNEY?

IS THIS A MAN ,THAT EVEN HIS OWN MAMA (disgusted with his politics)

CAN'T LOVE, AFFIRMING HIS MOTHERS CONTEMPT?

HOW I HATE TO SEE HIM BECOME THE LAUGHING STOCK OF ALL HIS OWN CHOICES.

judifem
judifem

This ad sucks! Hope they didn't waste too much money on Brad Pitt! What a loser.