Guy Adams (@guyadams) July 27, 2012
What does it take to get kicked off Twitter? British journalist Guy Adams found out the hard way after he criticized NBC for its much-derided tape delay during the London Olympic Games. Joining a vocal, viral chorus that offered real-time, daily critiques of NBC’s coverage of the world’s biggest sporting event, Adams became the unwitting star of the spectacle, tweeting a series of diatribes against the network, which included jabs at Matt Lauer and the “disgusting money-grabbing by @NBCOlympics.” He went one step too far, however, when he tweeted the e-mail address of NBC Olympics president Gary Zenkel and was promptly booted from the social network. After a lengthy standoff, during which several observers noted that Twitter was an official partner of NBC, Adams’ account was reinstated. Which raises the age-old adage: Think before you tweet.