Two Canadian comedians created a Twitter account in early 2011, featuring phrases that, by their account, seemed uniquely female. It was meant as a joke, mocking the supposedly trivial things uttered by women that seem completely ridiculous, but the slew of parody videos that resulted brought laughs (and groans) from every demographic. Graydon Sheppard donned a brunette wig and a whiny, slightly falsetto voice in the original video that he produced with his boyfriend Kyle Humphrey. The videos were simplistic in their production, as they took the form of quips lasting mere seconds, edited together with others in two-minute YouTube productions. The formula was so easy that the initial December 2011 video would quickly launch thousands of parodies. Within weeks, every social group wanted to be represented by the sh*t they say. Fat People, Single Girls, Vegans, Dads and College Freshmen all engaged in this ultimate expression of self-mockery on YouTube. Sh*t New Yorkers Say resonated with the Big Apple denizens, but then tension and competition was evident when Sh*t Native New Yorkers Say took to the web. There were esoteric extensions: Sh*t 90s Kids Say, Sh*t Bassoonists Say, and even Sh*t Nobody Says. And as the meme faded into obscurity by late January, the ultimate tribute was unveiled: Sh*t People Say About Sh*t People Say Videos.
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