People have long referred it “the golden arches,” “Mickey D’s” or just “McD’s.” But McDonald’s has only ever referred to itself by its full name — until now. On Jan. 26, the familiar red-and-gold logos on McDonald’s Australian outlets will bear a new name for the first time anywhere: Macca’s, the indisputably Aussie nickname for the global food chain. While it’s not necessarily popular outside the Southern Hemisphere, “Macca’s” is Australia’s second-most-popular Australian slang term, according to a national survey quoted by Reuters, after “footy,” which means Australian rules football.
The name change, though temporary, is historic for McDonald’s, which has never officially altered its name for local markets despite having a presence in more than 120 countries worldwide. But to win Aussies’ hearts, it announced that selected McDonald’s across the country shall be called Macca’s for a month starting on Australia Day, Jan. 26.
“We’re incredibly proud to embrace our ‘Australian-only’ nickname,” said Mark Lollback, the company’s chief marketing officer in Australia, in a statement on Tuesday
Macca’s (pronounced “mă-kahs” or “mackers”) is just one example of the Australian slang. Other examples include “sunnies” for sunglasses, “sparky” for electrician, and “budgie smuggler” for Speedo, according to website Things Aussies Like.
Down Under Macca’s also offers burgers one can only find in Australia, such as a lamb burger stacked with egg and beet.