The Norwegian Seafood Council wants you to eat your fish. And they’ve sponsored a series of interpretive dances to convince you.
The Human Sushi dance troupe has launched three videos that involve oddball dancers gracefully forming some of the most common types of the iconic Japanese cuisine – sashimi, nigiri and maki.
Norway is the second largest exporter of seafood in the world, and now the Seafood Council is hoping to boost consumption at home, highlighting the food’s health benefits.
Norway’s reluctance to feast on our finned friends may be attributed to Scandinavian culinary monstrosities such as Hákarl – famously condemned by celebrity chefs Anthony Bourdain and Gordon Ramsay – they are still doing better than many countries. Norway’s obesity rate is just 9%, compared to about 33% in the United States. However, that still pales in comparison to the number in sushi’s homeland, Japan, where just 3.4% of the population is considered obese. Time to put down that fork and pick up those chopsticks.