The red button is back. Who will be brave enough to press it this time?
It was one of the most popular viral videos of last year: to advertise the launch of its new cable channel in Belgium, the TNT network settled on a sleepy cobblestone square in the small town of Aarschot in the north of the country, where it decided to add a bit of drama. With the simple press of a big red button, out came enough commotion to fill a movie script: ambulances, gunfights, even a lingerie-clad motorcyclist. The video has been viewed over 42 million times since it was posted online last April.
(MORE: Belgian Ad Agency’s ‘Dramatic’ Stunt Delights the Web)
This time, TNT took its talents northward, settling in a city center in the Netherlands on a frigid day, where dozens of people gathered around the red button, unsure whether to press it. Once someone did, though, a man in blue spandex descended Spiderman-style from above, offering a phone. “Make a choice: blue or yellow?” asks a mysterious voice — and then the drama begins. (The only thing missing is the lingerie-clad biker, although there is a gaggle of streakers.)
With production values like these, next time NewsFeed sees a big red button, we’re totally pressing it.
The red button is back. Who will be brave enough to press it this time?
It was one of the most popular viral videos of last year: to advertise the launch of its new cable channel in Belgium, the TNT network settled on a sleepy cobblestone square in the small town of Aarschot in the north of the country, where it decided to add a bit of drama. With the simple press of a big red button, out came enough commotion to fill a movie script: ambulances, gunfights, even a lingerie-clad motorcyclist. The video has been viewed over 42 million times since it was posted online last April.
(MORE: Belgian Ad Agency’s ‘Dramatic’ Stunt Delights the Web)
This time, TNT took its talents northward, settling in a city center in the Netherlands on a frigid day, where dozens of people gathered around the red button, unsure whether to press it. Once someone did, though, a man in blue spandex descended Spiderman-style from above, offering a phone. “Make a choice: blue or yellow?” asks a mysterious voice — and then the drama begins. (The only thing missing is the lingerie-clad biker, although there is a gaggle of streakers.)
With production values like these, next time NewsFeed sees a big red button, we’re totally pressing it.